Emmi Roth USA Launches New Roth Organics Cheese Line

MONROE, Wis. —Emmi Roth USA, a leading provider of specialty cheese, is making a big impact in the specialty cheese case with its new line of Roth Organics. The innovative collection of four new cheeses features many award-winning Roth favorites now made using fresh, certified organic milk from local dairy farms.

The organic line features Roth’s flagship Grand Cru® Original now available in organic, as well as Organic Van Gogh® Gouda, Organic Havarti and Organic Sharp Cheddar. Each variety is also naturally gluten-free, Non GMO, rBST-free and vegetarian friendly.

Roth Organic Grand Cru® Original – available in 18 lbs wheels and 6 oz retail cuts – is an award-winning Alpine-style cheese made from a combination of the finest organic milk and Swiss traditions. The smear-ripened cheese is crafted in authentic copper vats and cured by Roth cellar masters for a minimum of four months in order to achieve a complex and full-bodied flavor unlike any other.

Roth Organic Van Gogh® Gouda – available in 10 lb wheels and 8 oz retail cuts – features Roth’s signature Van Gogh® Gouda, a quintessential Dutch cheese with a straw-yellow body and mellow and mild sweetness.

Roth Organic Havarti – available in 9 lb loafs and 8 oz retail cuts – is a versatile cheese with a mild and buttery flavor, perfect for cooking and melting.

Roth Organic Sharp Cheddar – available in 1lb blocks and 8 oz retail cuts – is crafted from the freshest Organic milk and aged for a minimum of 6 months to develop a classic, rich and tangy flavor.

“There is a strong demand for organic products that has grown significantly over the past few years,” says Tim Omer, President and Managing Director at Emmi Roth USA. “We are fortunate to live in a part of the world where fresh, organic milk is available in our backyard. The farmers we work with follow certified organic dairy farming standards.”

Cows milked on organic dairy farms are not treated with bovine growth hormones, are not given antibiotics while in a herd, are fed grass and feed that has not been treated with pesticides or grown from genetically modified seeds, and always have access to pasture.

The new Roth Organics line was introduced at the Winter Fancy Food Show January 21-23 in San Francisco. Roth Organic Grand Cru® Original can be found at select Whole Foods Markets. The entire line is now available to retailers nationwide and will be rolling out in specialty shops and grocery stores throughout 2017.


About Emmi Roth USA, Inc.
Emmi Roth USA, a subsidiary of Switzerland-based Emmi Group, is a leading producer of specialty cheeses. Our expansive portfolio displays a unique marriage of cheeses from two different worlds with very similar traditions and local values – from handcrafted award-winning Roth cheeses from Wisconsin to Emmi’s full range of traditional varieties imported from Switzerland. Wisconsin brands include Roth and Kindred Creamery. Artisan cheeses imported from Switzerland feature Emmi, Kaltbach, Der Scharfe Maxx, and more. Learn more at emmirothusa.com.

About Roth®
Roth cheese is made using the freshest, local Wisconsin milk. We make traditional cheeses that stem from our Swiss heritage, like Grand Cru® and new, innovative Wisconsin originals such as Roth Prairie Sunset and Roth GranQueso®, and everyday favorites like Buttermilk Blue®, Havarti and Gouda. We have earned top awards for our cheese from national and international competitions, including the title of World Champion from the 2016 World Championship Cheese Contest for Roth Grand Cru® Surchoix. Learn more at rothcheese.com.

Press Contact
Abby Despins, Senior Public Relations Manager, 608-293-1003, abby.despins@emmirothusa.com

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